How BlackBerry blew it: The inside story (Globe and Mail Canada)

Trying to satisfy its two sets of customers – consumers and corporate users – could leave the company satisfying neither. When RIM executives showed off plans to add camera, game and music applications to its products to several hundred Fortune 500 chief information officers at a company event in Orlando in 2010, they weren’t prepared for the backlash that followed. Large corporate customers didn’t want personal applications on corporate phones, said a former RIM executive who attended the session.

SEAN SILCOFF, JACQUIE MCNISH, STEVE LADURANTAYE (2013)